Back to the Articles
Entertainment
Feb
1
,
2023

Dinobros enters the world of fashion with Simone Guidarelli

Videogames and fashion may seem to be very distant sectors, the trends of 2023 tell us the opposite. Let's tell you about “King Of The Roses”, the advergame we created for the stylist and fashion designer Simone Guidarelli.

Video games and fashion they may seem to be very distant sectors, but it is well known that many video game icons have dictated the style of entire generations. Not only that, gaming dynamics are increasingly present in the most important brands in the fashion industry on the catwalks but also and above all on social networks.

Non è stato fornito nessun testo alternativo per questa immagine
Simone in 8-bit is ready to collect hearts

'King Of The Roses', Simone Guidarelli's videogame

how Dinobros Are you entering the world of fashion? We have already talked about it in the article dedicated to 2023 trend, but this time we want to tell in detail about the video game we created for one of the most original stylists on the Italian scene, Simone Guidarelli, which boasts among his collaborations Elle, Glamour and Vanity Fair.

Non è stato fornito nessun testo alternativo per questa immagine
Simone Guidarelli's advergame, 'King Of The Roses'

For Simone we have created a video game that reflects her personality and above all her original and colorful style. “King Of The Roses“it was a fun and stimulating project in which we Transported Simone's personality in a video game which encompasses his creative universe, his symbols and characteristic traits.

Simone's 8-bit avatar moves within the video game between gorillas, elephants and ostriches, in a scenario linked to her aesthetics, revised in version Pixel art from our Manolo Saviantoni - The Oluk. The object of the game is to capture hearts while avoiding obstacles.

The atmosphere of the video game refers to Simone Guidarelli's collections, in particular the 'Safari Collection' wallpaper collection and the 'Oriental Express Collection' wallpaper collection.

Our video game had excellent coverage in terms of press releases. Among the many others, we remember Vanity Fair and Hub Style.

Author:
Francesca Fidani
What type is it
Francesca Fidani
?