Explore - E-Taly

The game

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“Explore - E-Taly” It is the video game created for Plenitude + Be Charge, associated with an integrated education and communication campaign and a prize competition. The graphics of the video game are entirely in pixel art: from the maps to be covered by “Explore - E-Taly” to the reproduction of many monuments of our country such as the Colosseum, Piazza del Plebiscito, the Tower of Pisa, the Milan Cathedral, the Mole Antonelliana, Piazza San Marco, the Nuraghi, the Trulli, the Valley of the Temples.

The mechanics of the route and access to the game involves first of all the registration through the player's e-mail address. Once registered, the user must choose their virtual e-car and start a journey on the maps of 'Explore - E-Taly'. Along the way, the player must collect as many energy points as possible and avoid being hit by enemies.

To have a chance of winning the prizes up for grabs, the player must score at least 1,000 energy points, accessing the instant win and then awarding the final big prizes, if he is among the top 10 in the general classification of the video game.

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Objectives

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The video game “Explore - E-Taly” is an advergame inserted within an integrated communication strategy. The goal of the video game is to promote sustainable mobility through a playful tool, increasing brand awareness and increasing lead generation.

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The videogame fits perfectly with the insolvency mechanics, stimulating participation thanks to the presence of a ranking, which determines whether or not to enter the prize competition.

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Associated with the video game, we have also created for Plenitude + Be Charge personalization with the pixel art graphics of the video game Of the cabin, used during events with influencers, organized during the launch of the video game and the prize competition.